Search Engines - Optimization & Ranking

Search engine optimization (SEO) is not a guessing game. Much like the process of writing a research paper (or locating the right person to do it for you), your SEO strategy must be thoroughly studied and outlined before being put to action. Targeting the wrong keywords can be a real waste of time, and has a great chance of resulting in:

One of the standard elements of web page optimization is Keyword Density: up until very recently the ratio of keywords to rest of body text was generally deemed to be one of the most important factors employed by search engines to determine a web site's ranking.

However, this basically linear approach is gradually changing now: as mathematical linguistics and automatic content recognition technology progresses, the major search engines are shifting their focus towards "theme" biased algorithms that do not rely on analysis of individual web pages anymore but, rather, will evaluate whole web sites to determine their topical focus or "theme" and its relevance in relation to users' search requests.

Promotional content is the invisible content in the various recesses of a Web page. This type of content is used by search engines and directories to properly categorize your site and its pages during indexing.

We all know it and we all do it. Whenever the typical web user needs to find something on the web, he or she will almost always instinctively go to one of the top search engines and run a search. Then, he or she will have a look at the first 30 search results returned (usually the first three pages of results), hardly ever looking beyond that. If nothing looks appealing, they will run another search using a variation of the keywords they used on the first search. Again, they will look at the first 30 results. If they still find nothing of interest, they may switch to a different search engine and repeat the process. This, believe it or not, is the typical web navigation behavior of at least 86% of the 110 million all web users out there. The question is, does your web site capitalize on this behavior?