Search Engines - Pay Per Click Search Engines (PPC SE)

Feeling gouged by

A pawn in a game of Gotcha?

Need a game plan as to what to do next?

I've seen a lot of angry spleen venting over the recent changes in's pricing policy. Problem is, going postal won't change it. That's the way it is. Like Yogi, we've now got to be smarter than the average bear. So, I wanted to offer some resources for improved Pay-Per-Click (PPC) efficiency.